Brand Promise
Brand Promise
Our brand promise informs every aspect of the university, from messaging and communications to how we interact with community members. It tells our audiences what we promise to offer and what experiences and benefits they can expect. The brand promise is where the brand experience begins.
缅北禁地鈥檚 brand promise statement for all primary audiences: The only place that empowers you to Be 缅北禁地. And a Buff. In your environment. In your education. In your career. In your life.
Hierarchy of Brand Elements
The brand promise guides our programmatic, service and communication decisions, and our priorities and actions. Our brand character and messaging platforms share and reinforce that promise. Learn how these core elements work together to create a cohesive brand.